"The response so far has been incredible and we're thrilled to get Apple Watch Nike+ onto customers' wrists starting Friday (October 28)," said Jeff Williams, Apple's chief operating officer.
Apple Watch Nike+ features built-in GPS to track users' pace, distance and route -- even if they don't have iPhone with them. It is water resistant up to 50 metres. Training data including pace, distance and heart rate are available at a glance on the display of the smartwatch and through shared run summaries. It also has the new Nike+ Run Club app that comes with guidance from the world's best coaches and athletes and coaching plans that adapt to users' schedule and progress.
"Apple Watch Nike+ with Nike+ Run Club app combine to deliver a powerful device with a simple running solution for all athletes and is another example of Nike's commitment to bringing innovative products to the market," said Trevor Edwards, president, Nike Brand.
The device will come in colour combinations including black/volt, black/cool gray, flat silver/white and flat silver/volt.