Yu Yutopia with QHD display, Snapdragon 810 launched at Rs 24,999

Yu unveiled a new smartphone today in New Delhi called ‘Yu Yutopia’. The device is priced at Rs 24,999 and will be exclusively available via Amazon India. There are limited stocks and flash sales will be conducted for the device. Pre-booking starts today at 2PM and the device will be shipped by 26 December.

In terms of specifications, the smartphone will sport a 5.2-inch display with a 2560 x 1440 resolution along with 565ppi. It also comes with 91 percent NTSC spec, pure black touch panel, OGS display with Corning Concore Glass for protection. It will be powered by a 2GHz octa core Snapdragon 810 processor with 4GB DDR4 RAM. It also packs in an Adreno 430 GPU. It will come equipped with an internal storage of 32GB which can be further expanded via microSD card.

It sports a 21MP rear camera with a Sony IMX230 sensor, phase detect AF and OIS, 4K recording at 60fps, and 8MP front facing camera. The Yu Yutopia. will come with a round finger print sensor to unlock phone as well as take selfies. It packs in a 3000mAh battery. The device to come with Cyanogenmod 12.1. It uses Quick Charge 2.0 from Qualcomm. In addition, it will come with Little Bird by The House of Marley earbuds.

The company had another launch in store as well. It introduced the AroundYU service, an integrated platform for service discovery. AroundYU will integrate different services and redefine how you discover newer services. For those who use AroundYU, will get Rs 100 off and fourth ride is free for cabs. For food, you will get 15 percent off on your first meal, and 500 lucky users to get flights at Re 1 on their first trip (40 users every week).

Commenting on the launch, Rahul Sharma, Founder, YU Televentures said, “We commenced our exciting journey at YU a year ago with a promise of making technology more simplistic and the smartphones an enabler of our daily tasks. We are extremely euphoric to complete our first year with a bang as today’s launch reaffirms our promise of doing everything that’s exciting and new. Yutopia is a revolutionary product that is packed with the compelling ‘Around Yu’ services, making the smartphone literally five years ahead of any other device.”

He added “We realize that a user spends a lot of his time with his mobile device and at various times of the day he may be looking for entertainment (music, video content), shopping, food, travel etc.

While doing that multiple apps need to be installed on the device and that leads a user to juggle between too much information. With Around YU, we have smartly integrated most of these functions and have done backend tie –ups with the best in class providers in the category. It took us almost a year to recognize the right partners, the right services and off course the technical integration into the product. We are announcing travel (local cabs, flights, hotels), food, shopping in the first phase and will add up more categories going forward. Currently our partners include Zomato, Ixigo, and Scandid.”